Reward Campaigns¶

A Campaign is the top-level promotional container. It is used to group related rewards and define the overall lifespan of a promotion.

Campaign Fields¶

When setting up a campaign, you will define the following:

• Name: Internal name for the campaign.
• Description: Purpose and details of the promotion.
• Operator Reference: A custom ID to help you correlate this campaign with your external CRM or marketing systems.
• Terms & Conditions URL: Link to the player-facing legal terms.
• Start Time: When the campaign becomes eligible to distribute rewards.
• End Time: When the campaign stops. If left empty, the campaign runs indefinitely until manually cancelled.

Campaign Lifecycle¶

Campaign status is automatically computed based on the current time relative to the Start and End times.

stateDiagram-v2
    [*] --> Scheduled
    Scheduled --> Active: Start Time Reached
    Active --> Ended: End Time Reached
    Active --> Cancelled: Manual Action
    Scheduled --> Cancelled: Manual Action
    Ended --> [*]

When to Use Campaigns¶

Campaigns are most effective for:

1. Holiday/Event Promotions: Grouping all rewards accociated with a holiday or event.
2. Product Launches: Tracking all rewards associated with the launch of a new game category.
3. Tiered Loyalty: Creating a campaign for "Monthly VIP Rewards" where individual rewards represent different VIP tiers.

Cancelling a Campaign¶

You can cancel a campaign at any time.